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Directly from WWE Smackdown Vs. Raw 2010 site:

Features Overview
Create and customize your WWE experience and share it online with the WWE Universe.

CREATE-A-SUPERSTAR REDESIGN
The game’s renowned customization interface delivers a new look, improved graphical quality and a host of new parts, allowing you to create Superstars who look as good as their WWE counterparts. Take creation one step further with a new Paint Tool to detail your created Superstars with original tattoos, logos and other unique designs. Exclusively on PLAYSTATION®3 computer entertainment system and Xbox 360®.

WWE STORY DESIGNER
Embrace a directorial role to create and customize unique storylines. Choose Superstars, cutscenes, locations, camera angles, match-ups, emotions and even write your own scripts. Construct each night’s show card with matches, unique match stipulations, interference events and other story twists and turns.

SHARE THE CREATIVITY
Share your created content with the WWE Universe by uploading created Superstars, entrances, finishing moves, highlight reels, created storylines and more. Use the keyword search engine to view created content from around the world and download for use both offline and online. Exclusively on PLAYSTATION 3 and Xbox 360®.
            
ROAD TO WRESTLEMANIA
The popular story-based mode returns with new storylines, including a first-ever Divas storyline and a Create-a-Superstar storyline.

SUPERSTAR THREADS
For the first time in franchise history, you can create alternate ring gear for Superstars by customizing the colors of shirts, logos, face paint, elbow pads, boots and much more. Save the alternate looks for use throughout the game and online. Exclusively on PLAYSTATION 3 and Xbox 360®.

Additional features coming soon …

 

More Screenshots, Videos and Roster info at: http://www.smackdownvsraw.com